Ready to Serve You.

    When you work with us, we’ll help you actively navigate the many different areas of your life. We’ll coordinate the efforts of your customized virtual family office, including an experienced team of professionals to maintain alignment and help accomplish your desired outcomes. We’re an independently owned business, just like many of the clients we serve.

     

    Austin-Collins-Headshot

    Austin Collins
    RICP®, AWMA®, CRPC®, CLTC®

    Founding Principal

    I was 14 years old the first time I saw money making money: a brokerage account full of green arrows. The idea that money could grow in value on its own was captivating. As a teenager, I worked full-time during the summers and decided to invest some of my earnings.

    I traded stocks all through high school. I thought my great returns were due to my amazing investment skills. In reality, the whole market was rising. It would have been nearly impossible to lose money. Like any brilliant 17-year-old, I sold most of my stock earnings and bought a sports car. That was the first of many poor financial choices that landed me back in my parents’ house at age 21 with more than $25,000 in debt.

    As a condition of moving home, my father required me to find a job and pay my debts. While he was tough, he was also fair and supportive. One morning, he handed me the paper for my job search. Sensing my lack of self-confidence, he told me that I had the ability to get any job in there, so I should pursue the one I felt most passionate about. Those simple words of encouragement changed the course of my life. I opened the paper and found my ideal job. But I found more than just a job. The contact person listed was Erin Holland. That is how I met my wife.

    My father was right. I got hired for the job I'd always wanted as a financial advisor. I brought on more than 50 clients in my first year and received national recognition for that success. But great execution alone was not enough. A major strategic problem became clear over the next 2 years, as I slowly burned myself out trying to be everything to everyone. After 3 years in the business, I was still working 80 hours per week. One Friday night, after one of those long weeks, Erin asked me, "Do you see a problem with this?"

    Realizing the need for change, I engaged a top wealth management coaching firm. The foundation of their strategy was to deliver exceptional value to a small, select group of clients. I began executing that strategy immediately, and it remains the core of my practice today.

    The results were significant. Within 24 months, my practice became 100% referral-based and remains so today (nearly a decade later). Over 25% of my clients are working, with my guidance, toward a work-optional state in life.

    In 2015, Erin and I finalized the adoption of our three children, Denmar, J.R., and Roquena, from the Philippines. That was a turning point. To honor my family commitments, I now work with a small group of select clients for whom I can have the most significant impact. This approach has led to stronger client relationships and greater family stability.

    I also serve as one of the leaders of F3 Puget Sound. F3 uses small, free workout groups to help men become better leaders in their communities. There are nearly 30 F3 workouts per week in Puget Sound. My role is to develop the leadership and fitness of the men who lead those workouts.

    Professional Designations

    • Retirement Income Certified Professional (RICP®)
    • Chartered Retirement Planning Counselor (CRPC®)
    • Certified in Long-Term Care (CLTC®)
    • Accredited Wealth Management Advisor (AWMA®)

     

    Anthony-Rossi-Headshot

    Anthony Rossi

    Registered Client Service Specialist

    I am a veteran financial professional with more than six years of industry experience. I earned my bachelor’s degree in international studies from the University of Washington. I hold FINRA Series 7 and 66 registrations, and I’ve earned Washington state insurance licenses.

    A native Washingtonian, I enjoy everything the outdoors has to offer, from hiking to snowboarding.